I was bringing in the mail the other day, or more precisely, I was bringing in the catalogs and solicitations, most of which never make it any further then the recycle bin in the garage, when it occurred to me that a lot of it had nothing to do with me. Or at least a person my age. Oh sure. There were those that were close. Walk in tubs, hearing aids, and pain relieving apparatuses. But most were for jogging or hiking clothes, toys, tractors, etc, etc. I’m sure you get the picture. I thought, what a waste of money. I don’t jog, my only hike is to the mailbox, and I could do some serious damage with a tractor.
But here’s the thing. In this day of target marketing, I’ve noticed that most of the things that target me come in the mail. The TV ads definitely favor those that still have their teeth and are concerned about how white they are, or those that are watching their weight. I do that too, because it’s right where I can see it. So while this crowd is watching Denise Austin doing push ups, we are watching Pat Boone pushing Relief Factor. I guess because old Pat and I are ‘of an age’, we have somehow bonded. Personally, I would rather bond with Denise, but that’s another story.
I wonder if any of this has to do with the rapid advent of technology. Today things move a lot faster then I do, physically and I suppose mentally. For instance, I am still mystified by someone holding up their cell phone at checkout to pay for something. I for one am still in transition from swiping my card to inserting it in a chip reader. To me, that is cutting edge. And then it donned on me. The reason that I am targeted by snail mail is simple. I am of the generation that still clips coupons. At least, those of us that can still read the expiration dates. But even that is a slippery slope. How many times have I seen a dollar coupon for something only to find out I need to buy two. I saw one this morning for two 32 oz bottles of Soft Soap. That’s two quarts. I don’t even buy two quarts of milk at a time.
I had to chuckle, however, when I perused the Walmart ad. It was proclaiming that May 7th is Seniors Day during which we can receive 20% off eligible regular price merchandise. Reading further, I noted that this included Boost, Arthritis Pain Reliever and Miralax. Not a word about Denise. I’d go and check it out, but I’ve fallen and I can’t get up. Just kidding.