I recently had my annual eye examination and, after some remedial laser surgery, had to get new glasses. I go to Walmart ever since a previous experience with my optometrist resulted in me walking away from $500 worth of frames and lens and buying virtually the same thing for around $300. I have been told that there are only a few companies that actually make frames, so the mark up is purely based on how much they think they can get.
Upon entering the vision center, I found myself surrounded by hundreds of fashion frames of any shape, size, color, or material. Having been there before, I zeroed in on the section that had produced my last set of frames and soon found that I had consumed easily 15 minutes trying on probably 20 frames. I am not that selective with my food. But I was not alone. There were people there before me (and when I left) they were still undertaking the quest for the perfect pair.
A few thoughts came to mind. We know we should get your eyes tested every year which means, in most cases, that we are going to be given a new prescription. That in turn means that we are probably going to get new frames. So here we are, painfully trying to find “our look”, moving to and from the mirrors, turning our heads back and forth, even smiling at ourselves to assure that our glasses fit not only our face, but also our moods. I did not work that hard buying my car and everybody is going to see me in it, just like they will my glasses. But, it seems, vanity is a powerful motivator.
So, let me ask you to join me in a little test. Please think about a person that you know very well. I mean really well. Someone that you see and interface with frequently. OK. Now close your eyes and picture them and describe what their glasses look like. Plastic? Metal? Gold? Silver? Tinted”. How’d you do. I thought so. So much for making a fashion statement. I cannot even tell you what my wife’s glasses look like.
When all was said and done, I finally selected a pair that cost $124. I figured that’s about $10 a month for the year. Not bad. I spend more then that on Netflix. And, truth be known, the lady that helped me said she thought they made me look a little like George Clooney. Or did she say Carlin?