I read this morning that General Mills is embroiled in a big flap over a commercial they have just started airing. It is for their Cheerios brand cereal and, heaven forbid, features an interracial couple and a biracial child. For some reason, a lot of people are bothered by this, and the vitriol displayed on Facebook is a testament to the hate harbored by many of them.
But what is not clear to me is , what are they hating? Do they dislike a black man because he is married to a white woman? Or do they dislike a white woman married to a black man. Or perhaps they have a bias against the kid because she doesn’t fit the mold of what a kid should look like. My fear is, the answer is “all of the above”.
In this age of reality shows, where individuals and groups of people strive to move the needle to the cutting edge, we are exposed to a lot of grit, lies, insincerity, and plain old nastiness. And it sells. A lot of people apparently like that. In an age where any means justifies the end, this becomes their reality as well. If that’s what turns them on, so be it. I can’t change that. Unlike the show, I can’t turn them off.
So why, I ask, can’t a mixed race family eat Cheerios without causing an uproar. What about that scenario is so offensive that there are those among us that cannot tolerate such a thing. We don’t live in a Beaver Cleaver world anymore. That family IS reality. They are your neighbors, perhaps even your family, and hating is not going to change anything.
I don’t relate to that thinking, so I am afraid I can’t answer my own question. But I do find it ironic that the commercial portrays Cheerios as being heart healthy. Maybe those people should try some. It sounds like their hearts could use a little work.