The Color Of Reality

I read this morning that General Mills is embroiled in a big flap over a commercial they have just started airing.  It is for their Cheerios brand cereal and, heaven forbid, features an interracial couple and a biracial child.  For some reason, a lot of people are bothered by this, and the vitriol displayed on Facebook is a testament to the hate harbored by many of them.

But what is not clear to me is , what are they hating?  Do they dislike a black man because he is married to a white woman?  Or do they dislike a white woman married to a black man.  Or perhaps they have a bias against the kid because she doesn’t fit the mold of what a kid should look like.  My fear is, the answer is “all of the above”.

In this age of reality shows, where individuals and groups of people strive to move the needle to the cutting edge, we are exposed to a lot of grit, lies, insincerity, and plain old nastiness.  And it sells.  A lot of people apparently like that.  In an age where any means justifies the end, this becomes their reality as well.  If that’s what turns them on, so be it.  I can’t change that. Unlike the show, I can’t turn them off.

So why, I ask, can’t a mixed race family eat Cheerios without causing an uproar.  What about that scenario is so offensive that there are those among us that cannot tolerate such a thing.  We don’t live in a Beaver Cleaver world anymore.  That family IS reality.  They are your neighbors, perhaps even your family, and hating is not going to change anything.

 I don’t relate to that thinking, so I am afraid I can’t answer my own question.  But I do find it ironic that the commercial portrays Cheerios as being heart healthy.  Maybe those people should try some.  It sounds like their hearts could use a little work.

About oldmainer

I am a retired manager living in Southern Maine and a would be writer of poetry, narratives, short stories, and random opinions, and that's how Oldmainer was born. Recently, I decided to try an experiment. I added photography to the mix, using only a cheap cell phone with a limited camera and the editing software that came with it, and added the blog site Inklings at to showcase the results. So, feel free to use whatever you find interesting or worthy, but please honor the terms of my copyright when and if you do. They may not be much, but they are still a piece of me. I appreciate your checking me out and hope that you find something that will encourage a return visit. Thanks for stopping by.
This entry was posted in Commentary, Hate, Integrity, Love, Race, Random Thoughts and tagged , , , , . Bookmark the permalink.

8 Responses to The Color Of Reality

  1. A thoughtful post about with a question I am at a loss to answer. Except to say – what is wrong with people?


  2. Couldn’t agree more. No matter how many people are killed on the streets and in wars, no matter how many riots take place, or bombs go off at marathon…some people are just filled with hatred and bias and that’s why I have such little hope for the future.


    • oldmainer says:

      I am an optimist and believe that what goes around, comes around. Life is cyclical. I may not see it, but I believe being civil may again catch on. Pray I am right.


  3. bgbowers says:

    I thought this kind of prejudice was a thing of the past. Absolutely shameful 😦


  4. Terrible. Why don’t they just buy another brand of cereal with people they think are like them. Oh wait, I don’t think I’ve seen boxes of cereal with their faces and the words…I’m a thoughtless, prejudice, nasty, hateful bully and that’s what I’m teaching to my children. So please don’t buy cereal with normal looking people on the box. Buy the brand called HATE, it’s crunchy and filled with bigotry and negativity. It’s the kind of cereal that makes you think that you are better than others and inflates your ego at the same time. It also gives you a false sense of being right and knowing what other people should do. WARNING: If eaten daily your head may explode from self-righteousness and that old inflated ego thing. You may choke while eating, since the cereal does have a tendency to a tendency to stick in your throat but don’t wait for anyone to help you…because honestly no once will care. Besides, the rest of us will be home eating Cheerios out of the box with the nice people on the front.


    • oldmainer says:

      We couldn’t help them if we wanted to. They hide behind their nom de plumes and lob grenades over the invisible wall.
      Thanks for your comment. Couldn’t agree more.


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